Mahamantra means "great mantra". It is considered to be the mantra that helps to bring joy and love. The Maha Mantra is also called Hare Krishna Mantra or Hare Rama Hare Krishna Mantra. In the Vaishnava tradition it is said, "The Maha Mantra is the greatest mantra especially in the present age, in Kali Yuga. The Maha Mantra invokes God in His aspects as Hari (Vishnu), Rama and Krishna.